The future of the automobile - Mondial de l’Auto 2026

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The future of the Automobile

A series of four exclusive lectures featuring industry experts to explore the major shifts that are reshaping the future of the automotive industry.

Oct.

Tuesday, October 13, 2026

An Exceptional Partnership

Two leaders. A vision

Shaping the Future of mobility together. With Google AI.

As a key partner to the automotive industry, we provide actionable technologies—from Google Cloud and Android to Google Maps and Gemini—that drive productivity and innovation, helping to craft vehicles that are increasingly connected, intelligent, and personalized.

BCG's Strategic Expertise

BCG supports business leaders around the world. We work alongside them to help them tackle their biggest challenges. Founded in 1963, BCG pioneered the field of strategy consulting. Today, we help our clients with all aspects of their transformations to accelerate their growth, strengthen their competitive advantage, and drive real impact.

exclusive sessions

Speakers

Key Themes

Hall 7.1

Innovation Scene

The Next Automotive Frontier: AI, Software-Defined Vehicle and Global Competition

The automotive industry is undergoing a profound transformation driven by artificial intelligence, software-defined vehicles, autonomous technologies and shifting geopolitical realities.

Success will depend on the ability to create new customer value, build differentiated technology ecosystems and adapt to an increasingly fragmented global market.

This program will examine the strategic choices that will define tomorrow’s automotive leaders and explore how companies can unlock growth, innovation and resilience in a rapidly changing industry.

14:30 - 15:15

How to reinvent customer experience in the age of AI?

Explore how AI and GenAI are reshaping the automotive industry across the entire customer journey.

15:15 - 16:00

ADAS: Who Will Lead the Next Mobility Race?

As the industry moves beyond electrification, ADAS and autonomous driving are emerging as the next major battleground.

16:15 - 17:00

The Software-Defined Vehicle Revolution: How Is the Industry Being Reshaped?

As software becomes the core differentiator in automotive, the industry’s value chain is being fundamentally redefined.

17:00 - 17:45

Competing in a Fragmented World: What Will Define the Leaders in Automotive?

As geopolitical tensions, trade barriers, and regional industrial policies reshape the automotive landscape, how can automakers and suppliers remain competitive?