Customer expectations are being reshaped by digital-native players and new mobility models. This session explores how automotive brands can reinvent customer engagement across the entire journey – from digital discovery to in-vehicle experience and aftersales – leveraging data, AI, and platform ecosystems to drive loyalty, personalization, and lifetime value.
Language : English
FREE
INFORMATIONS PRATIQUES
Date
October 14, 2026
Time
12:35 - 13:05
Location
Hall 7.1
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