Founded in 1927 by Paul Rousseau and Ernest Loste, L’argus is the oldest French automotive media outlet. Long associated with the « Cote Argus® »—the benchmark valuation for the used vehicle market—the publication is set to return to newsstands in 2026 after a six-year hiatus. Launched in 1997, the website largus.fr is one of the most visited automotive media sites, attracting over 4 million unique visitors each month. L’argus also boasts the largest automotive community on social media, with 700,000 followers on Facebook and 430,000 on YouTube.
